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Facebook acquires Nascent objects, a modular electronics startup

Facebook, Nascent Objects
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Facebook has acquired Nascent Objects, a one of its kind startup that sought to produce modular electronics systems that could then be used to create prototype electronic gadgets, by everyone. The acquisition will make the startup part of Facebook’s design 8 Labs.

Founded in 2014, Nascent objects is pretty unique in its workings. The company combines various new-age technologies such as hardware design, circuitry, 3D printing and modular electronics, in order to let developers go from concept to prototype quickly. One of its aims also include making hardware development as easy and painless as software.

The company also sought to ensure that users without any particular electronics manufacturing expertise or an engineering degree, could be able to to design and prototype new products easily. So basically, kind of like a Wix, or the BlueVoda website builder for electronics.

The company has received investments at various stages from Orestone Capital, Co-Creation Capital etc.

Speaking about the acquisition and upon joining Facebook, Baback Elmieh, CEO, said,

We’ve decided to continue our mission at Facebook and Building 8. We’re excited to build products that can open the world to everyone and create on a scale we couldn’t have imagined before.

Commenting on the acquisition, Regina Dugan, VP of Engineering for Building 8 at Facebook, said,

[T]ogether, we hope to create hardware at speed that’s more like software.

Well, certainly. With almost unlimited capital and manpower at its command, Facebook is just the company you want supporting your efforts. However, this acquisition is pretty interesting considering that it has the potential of strengthening Facebook’s position in a field where none of the other tech majors have a considerable presence yet. Google did launch an initiative for a modular smartphone earlier, however, Project Ara was scrapped only a while ago.

The acquisition is also good news for the developer community around the world. Although niche, this sector has a huge scope as it has the potential to introduce people from all walks to life to electronics and help them bring their ideas to life.

Meanwhile, Facebook’s motives behind making this purchase are no great mystery. The company already does something very similar through its Building 8 lab. The startup will bring new life to the Building 8 Labs while the latter will allow it to work on projects without having to worry about funds or acquiring customers.


A bibliophile and a business enthusiast.

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