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Ratan Tata invests in food-tech startup IdeaChakki, which provides video menus for restaurants

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IdeaChakki, a food technology startup, providing digital video-based menu for restaurants, has raised an undislcosed amount of funding from India’s hyper-active angel investor — Ratan Tata.

While the company has raised funding from Ratan Tata, it is also planning to raise a new funding round through online deal discovery platform, Enablers.


IdeaChakki was founded by Monica Narula, Noopur Tiwari and Gunjan Mehrish, who were former colleagues at NDTV. The startup, which provides digital video menu for restaurants, also allows customers to gift food and beverage experiences across the world.

With the money raised in its seed funding round, the company is now planning to use the capital in otder to expand its presence outside Delhi-NCR. Along with that, it will also spend money on building the in-house team and strengthening its technology.

The company is currently working on a subscription basis. It has around six hotel brands on its platform and is planning to rope in another 35 brands by the end of this year.


Commenting about this funding, Idea Chakki co-founder Gunjan Mehrish said,

It feels great to have received a funding from Mr. Ratan Tata. We are world’s first video-based food tech to introduce such a concept, which change the face of hospitality world and lifestyle of users. Additionally, Ratan Tata’s validation of the idea will help in attracting more investors as his experience in managing and running Taj group of hotels cannot be overlooked.

With around $1.5 million funding that the company plans to raise through Enabler, it is planning to expand its operations internationally. The company will also be setting up an office in Paris this month.

Neha Khanna, Director of Enablers said,

We are glad to associate with an innovative and promising start-up like IdeaChakki. We perform a deep analysis before bringing any start-up onboard by a defined criterion, which helps us to provide quality opportunities to our investors. A concept like IdeaChakki is very futuristic and the ideology and vision of the company perfectly blends with Enablers.

Tata has been actively investing in start-ups in India and abroad. Ratan Tata’s investment portfolio includes Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Sabse Technologies, Xiaomi, Ola,, Tracxn, CashKaro, FirstCry and Teabox.

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