And the Pokemon fever has brought some significant benefits for Nintendo. As per data from the NPD group, Nintendo has recorded a staggering 80 percent year-over-year growth for the sale of its 3DS and other, related consoles. Pokémon Omega Red and Alpha Sapphire sales have recorded similar spikes, jumping up by 80 percent, year-over-year.
The whole Pokemon effect is certainly bringing in rich benefits for the company. Thanks to the craze of the little monsters that has been brought to the fore by Pokemon Go, console sales are jumping up across different Nintendo divisions. Pokemon X and Y for example, which were released back in 2013, also saw sales driven up by a massive 200 percent as compared to July of last year.
Other of the company’s properties are doing pretty well too. Get a load of this for example, Nintendo’s games managed to occupy 5 out of the top 11 slots for software sales. Indeed, Monster Hunter Generations, an action role-playing video game developed and published by Capcom for the 3DS consoles, managed to occupy the top slot for software sales overall.
Which is a kind of interesting phenomenon in of itself. MHG is widely considered to be a very niche game with a cult following and the fact that it has jumped to the 1st position in software sales means that its reach is expanding as interest in the hardcore game burgeons in US and other major markets.
Meanwhile, Pokemon continues to be a major factor in Nintendo’s balance sheet victories. Sure, Pokemon Go is a free to play game that relies heavily upon mobile devices — however, the accompanying craze has led to a boost in sales of other Nintendo consoles as well. Pokemon Omega Ruby and Pokemon X and Y managed to claim the No. 16 and No. 22 spots in terms of overall software sales in July 2016, despite having been released almost 3 years ago.
Another factor that may have boosted sales of Nintendo consoles may have been the price cuts the company announced for the 2DS. If you remember, Nintendo dropped the price of the 2DS console to $79.99 earlier in the Summer. That is also proving to be a good decision as the 2DS systems have finally crossed the 2 million lifetime sales mark in the U.S.
So yes, a pretty awesome July for Nintendo. What do you think of the game maker’s future prospects as the excitement surrounding Pokemon Go finally cools down? Do let us know your thoughts by commenting right below.