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Online gift cards provider Qwikcilver adds former RBI exec G. Padmanabhan to its board as Strategic Advisor

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After adding a fresh $10 million to its war chest just weeks ago, Bengaluru-based gift card solutions provider Qwikcilver has today announced the appointment of Mr. G Padmanabhan as a Strategic member of the advisor board.

Padmanabhan has thirty six years of experience working in the banking and payments sector. Besides mandating the measures for the security and safety of transaction, he is also responsible for enabling many innovations in the Indian payment system, including prepaid cards, digital wallets, etc.

Padmanabhan has not only served as the Regional Director but also as the Executive Director of RBI. He was the main man responsible for managing payment & settlement systems, Foreign Exchange Department and Information at RBI. But, on the board of Qwikcilver, he will guide the company on its strategies from a regulatory view point, and towards strengthening the Corporate Governance, Regulatory Compliance & Risk Management Processes(woah! that’s a lot).

Speaking on his appointment, Mr G. Padmanabhan added,

Qwikcilver is the front runner in the gift card industry in India and it gives me immense pleasure to work together in chalking out the strategic path on its robust growth story ahead.

This would give me an unparalleled opportunity to work with the ambitious and energetic team who are trying to scaling the comprehensive Prepaid gifting eco-system in India.

Mr Kumar Sudarsan, founder & director, Qwikcilver also expressed his delight on Padmanabhan’s addition to the board and said,

We are pleased to welcome Mr G. Padmanabhan as a strategic Advisor to Qwikcilver. We strongly believe his invaluable experience in the Prepaid domain and his decades of expertise would drive greater growth and success for our company.

Qwikcilver Solutions is a provider of end-to-end stored-value-card solutions to retail and corporate customers. It has a Software-as-a-Service model(SaaS), which enables customers to create, deploy, manage and personalise their gift card programmes. Gifting, which is company’s marquee product, helps consumers and corporate clients to purchase gift cards and vouchers of numerous brands.

With a network expanding a massive rate of 300 per cent YoY, Qwikcilver is currently working with over 150 leading brands and retailers across 25 categories. The company’s core technologies are deployed across more than 500 cities and towns in over 10,000 premium brand stores, e-commerce portals and mobile apps. It has recently also ventured in to the B2C segment through a gift card superstore called Woohoo.in.


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