So far,we have not seen any consolidation or acquisition in food delivery startups of India. Many have shut down their shops due to lack of funds while big players like Foodpanda are now focussing on profitability. Making a small yet significant exception to this is Pune-based meat delivery startup EasyMeat which has acquired NonVeggies-another meat delivery startup from Pune.
EasyMeat plans to strengthen its position in the city through the existing customer base of NonVeggies. The companies have not disclosed the terms of the all-cash deal.
NonVeggies came into existence in December 2014. In over a year and a half, it claims to have made a strong foothold in Western Pune with over 68% repeat customers out of a total 1500 users.
This will help EasyMeat located in Central Pune to have better access to the complete market. Talking about the same, Shiva Sharan, co-founder of EasyMeat said,
The Nonveggies team is located in the western part of Pune which is not close to our warehouse that is located in central Pune, through this acquisition we are better able to cover the entire city and get access to their customer base.
NonVeggies offer products in three meat categories and has deals with 12-15 vendors for the same. It processes around 1,000 orders per month from Western Pune alone signifying its strong presence in the region. It also has an additional unregistered user base of about 300-400 people.
EasyMeat, on the other hand, recently managed to reach an average of 45 orders per day in July. It is witnessing a month-over-month growth of 30%. It offers the entire range of non-vegetarian products ranging from poultry to seafood and mutton.
However, the startup processes largest orders from the poultry section followed by the other two. Through its acquisition of NonVeggies, it aims to reach 100 orders per day by September.
EasyMeat is also relying on B2B partnerships with restaurants to strengthen its business. It has partnered with 9 suppliers and is now focusing on increasing partnerships to supply meat to restaurants in the city.
Commenting on the same, Sharan said,
Murphies restaurant in Pune is one of the names we can disclose in terms of our partnerships, the B2B segment through restaurant partnerships is likely to show good profits in the coming months.
EasyMeat, after strengthening its business in Pune, is also planning to expand its business in Bengaluru in next three months.