Online sellers working with multiple e-commerce platforms often face a humongous logistic reconciliation issue. Constantly keeping track of orders, payments, delivery of their products sold on various online channels make them scratch their heads.
Data analytic SaaS startup called Don’t Scratch Your Head (apt name I must say!) solves exactly this problem and has hence secured a seed round worth $250K. Venture Catalysts invested in the round to help the startup further strengthen its tech infrastructure and expand customer support team.
Founded in November 2015, Don’t Scratch Your Head offers a full stack ERP solution to specially focussed towards logistics reconcilation in e-commerce. This allows online sellers associated with multiple e-commerce sites reconcile accounts, payments, returned orders, promotional amounts through a single window.
Explaining their platform and the idea of name behind his startup, Suraj Vazirani, CEO says,
Sellers start scratching their head when they find severe mismatch while reconciling two records – their own and the marketplaces’. We solve that, and hence ‘Don’t Scratch Your Head’.
Prior to this funding round, DSYH was a part of the accelerator at RIL’s GenNext Hub. Microsoft Accelerator India also powered the startup during that time. The startups claims to have reconciled about 500,000 orders so far. It estimates the gross merchandise value (GMV) of these orders at about $7 million.
Through its operations and data collected till now, DSYH has identified between five and seven percent of GMV as avoidable reclaimable charges per user. It is targetting a revenue of around $25 million in the next three years.
The startup is looking to partner with marketplaces who want to improve the experience of sellers on their platforms. This will also allow DSYH to target multiple sellers at once.
Speaking about their investment in DSYH, Apoorv Ranjan Sharma, Co-founder of Venture Catalysts (VCats) said,
We, at Venture Catalysts, have always been on the lookout for disruptive start-ups that are solving global problems through localised solutions. DSYH, with its SaaS-based platform, has been developing a technology to identify and address the real-time logistics reconciliation challenges of Indian e-commerce sellers
VCats typically invests in early stage companies focussed on creating value. The average ticket size of its investments range from $100,000–250,000. Since its launch in 2015, it has invested about $1.5 million in 9 startups, which includes vPhrase Analytics, Vahanalytics, Siftr and ConfirmTKT. Earlier this month, it raised $500K from Mumbai-based Zaffiro Ventures to expand its presence and angel network in India.