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US-based e-commerce solution provider gets backing from Google India head Rajan Anandan
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Enterprise E-commerce Solution Provider, which is backed by 500 Startups, has raised an undisclosed amount in seed funding from Google India’s VP and MD Rajan Anandan.

Rajan Anandan who is currently heading Google’s Southeast Asia and India businesses, is also an active angel investor. He primarily invests in early stage technology companies in sectors like IT, mobile and software. During the first half of this year, Rajan has already made investments in around seven startups. In 10 years, he has already made investments in over 90 startups.

data-ad-format="auto"> plans to use the newly raised funds for ramping up sales operations in the US and further scaling the product. The firm is also in talks with various venture capital firms for another round of funding.

Talking about the partnership with Anandan, Sharoon Thomas, co-founder and CEO,, told DSA that,

We are very excited to get Rajan’s support in our journey. He is one of the most respected names in the tech industry, understands internet retail and the need for better tools for growing e-commerce businesses. In our process of scaling up, we are sure we will gain a lot from his experience of building and scaling world class products in the internet retail space.


The company was founded by Prakash Pandey, Rituparna Panda, Tarun Bhardwaj and Sharoon Thomas. It offers modern cloud-based software for retailers to manage inventory and automate fulfillment operations.

From managing inventory across multiple sales channels to fulfilling orders across the globe, Fulfil.IO handles it all from one consistent interface. It helps retailers send automated inventory levels to the different channels and aggregates order from the different channels to one central system.

The company believes that its offering is everything that a modern multi-channel retailer needs to effectively list and fulfill across the ever growing channels.

Fulfil.IO was also among the 15 startups chosen in 500 Startups’ accelerator programme. It also received $125,000 as initial investment.

While the company is based in US, it also has a centre in Bengaluru. In India, it houses a team that works on design, engineering and data analytics.

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