A few court cases and some baseless court submissions by rivals isn’t stopping Uber from continuing aggressively on its India growth plans. According to a report in the Livemint, the over $70 Billion upstart is looking to hire as many as 500 more people this year in India, taking the total count to 1000.
The report cited Uber India recruiting lead Pradeep Desu who divulged details about hiring plans of the company.
We are looking at hiring heavily this year as we are looking to expand our central marketing team, operations team and our centre of excellence. We are on the lookout for more hustlers who can work under the toughest conditions but who are also analytical.
This huge hiring number however, reminds me that this is perhaps another exception which Uber is making for India. Case in point being the famed hiring strategy of Uber according to which the company usually maintains a team of only 3 people in every city. That team alone is responsible for all operations of the company in that particular city.
In India also, in 2014 Uber had a team of about 30 people operating in 10 cities with 3 people in each city. However, that number rose to 150 in early 2015, reaching 500 by the end of that year.
Interestingly during the same period, Uber claimed that its market share increased to 40%. But both companies have been making their own claims about market share and there is no reliable way to find about it.
Coming back to its huge hiring plan, it makes sense for Uber given its high investment in the country. It recently hinted at bringing more investment into the country after its huge funding round from Saudi Public Investment Fund. More importantly for Uber, India is in a way more crucial market than, say China, where Didi Chuxing has got a huge lead over Uber.
In India, however, it is present in 27 cities as compared to Ola in 102 cities. In an ideal situation (without court battles, licensing issues, etc) Uber can catch up with Ola. And its intensive hiring process indicates the same motivation.
Potential Uber candidates
Uber usually hires engineers for its technical team from IITs and other premier engineering colleges. Of lately, it has also begun to hire people for its other functions such as marketing.
The company is planning to establish a central marketing team as opposed to separate teams for different cities. Talking about same, Desu said,
We’ve earlier had marketing teams, who were responsible for marketing efforts for their specific city. As we’re growing rapidly and we have more national partnerships with brands, we have now created a central marketing team whose core focus will be to garner more partnerships and build our existing network pan-India.
For that, it is hiring marketing coordinators as well in addition to regular engineers from IITs and other reputed colleges. It has also begun hiring from arts and commerce streams.
Reportedly, it hired 100 people in November last year out of which 80 were from arts and commerce colleges. These colleges include Lady Shri Ram College for Women Shri Ram College of Commerce in New Delhi and St. Xavier’s College in Kolkata.