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Cookifi gets seed funding from Kunal Shah and others through TracxnSyndicate

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Cookifi, an online platform where you can hire chef and cook, has today announced that it has raised an undisclosed amount in its seed funding round from Kunal Shah, Chairman of FreeCharge, and Aneesh Reddy Co-Founder and CEO of Capillary Technologies.

Other investors who participated in the current funding round includes Tracxn Labs; Venkat Tadanki, CEO of Secova; Krishna Mehra, Co-Founder at Capillary Technologies; Amit Rathore, Founder and CEO, Quintype, and a few other angel investors.

The current round was raised through TracxnSyndicate, an Internet-first Angel Network launched by Tracxn, which helps startups to raise funding from value-added angels.

As the company is currently operating in Bangalore only, the newly raised funding will enable Cookifi to expand its operations in other cities. It will also spend money to extend its technology solution for a better user experience.

Cookifi provides a personal party chef at your doorstep at your convenience on a click. It enables users to discover chefs and cooks around them and provide a perfect hiring solution, aimed at being quick, easy and reliable.

Using the platform, customers can hire a cook on a tap or a click and the built-in artificial intelligence capabilities can make the job even easier. After each job, the customer can rate the service provider and the service provider can rate the customer s well.

The company caters to a wide demographic of users celebrating their kids’ birthday, hosting get-togethers, private parties, kitty parties and likes. Along with that, it also serves homemakers, working professionals and big families who want cook on demand.

It aims to leverage technology to provide customization when it comes to house party chefs and menu planning. It uses an advanced chef allocation algorithm to help customers get what they want with minimum effort.

It claims to have selected cooks listed on its platform through its strong on boarding process, ensuring adherence to cleanliness standards and immediate escalation handling.

Prachi Malu, Co-Founder, Cookifi, saud,

It is very difficult to find a service provider who matches your expectations viz. taste of food, budget, cleanliness and discipline. We analysed and understood that there is a huge market potential for such player and fill the gap given that quality should be the focus.

Neha Singh of Tracxn said,

We’re convinced by Cookifi’s mission to organise a large addressable market in the unorganised sector. We see a growing appetite for an on-demand chef service as India’s millennials work longer hours than the previous generation, and they don’t have the time or inclination to cook an elaborate meal. Building a world class customer experience is at the core of such a service, and we’re confident that the Cookifi team will maintain it at scale.

Cookifi was founded in June 2015. In the span of one year of its operations, it claims to have served over 3500 customers so far. The company’s co-founder Harsh Singla is estimating the market size to be $20.6 billion, that too in just top six cities of India.


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