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Instagram gets new Facebook-like algorithmic timeline

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After Twitter, now Instagram is revamping its timeline to show content based on pre-defined parameters rather than its traditional reverse-chronological approach.

The Facebook-owned company had first announced in March that it would be bringing a new way of ordering posts in feed that would prioritize your likes and interests. It had started testing this timeline view with a small percentage of its user-base over the past couple of months. Seeing as the whole venture was a success, the company announced that the new view will be rolling out worldwide for all users in the next few months.

The company hasn’t quite said how the ordering will be done on your new timeline. Although it has quoted a few protocols, we don’t know exactly how the ordering will be done. Here are the factors that will affect what you see first on your Insta timeline:

  • Time of the post
  • Your interaction with the person/institution that posted the content
  • Popularity of the post (likes and comments)
  • Direct shares
  • Type of searches you perform

The blog post announcing the new update reads:

On average, people miss 70 percent of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.

With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts.


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