The latest rage among teenagers, Snapchat has reportedly beaten Twitter in terms of the daily number of users. According to a report in Bloomberg, Snapchat has approximately 150 million people using its app daily whereas Twitter has less than 140 million daily users on an estimate.
Citing unnamed people familiar with the numbers, Bloomberg report says that Snapchat had about 110 million daily users in December last year. The app has grown rapidly to become immensely popular among youngsters due to its entertaining and unique interface of communication through audio and video.
Both companies have declined to comment on these reports. It is noteworthy that neither of the two companies discloses its daily user numbers. Bloomberg has estimated the number of Twitter daily users through the number of monthly active users and the share of those users using the app daily.
In its last earnings report, Twitter had revealed 310 million monthly active users whereas in the third quarter, the company had said that about 44 percent of monthly users are active each day in top 20 markets of Twitter.
The shrinking number of users of Twitter is no longer any secret. The number of users has practically stagnated during the last two quarterly reports of Twitter.
Once seen as the closest rival to Facebook, Twitter has failed to grow its user base in comparison to the king of social media. In fact, now even Whatsapp, Messenger, and Instagram, also under Facebook have surpassed Twitter user base.
But the possibility that a five-year-old company like Snapchat has beaten Twitter in daily users could be a big red sign to now 10-year-old Twitter.
It is not that Twitter has not been trying to grow its users- it has made many major changes over the past few months whether be it changing the algorithm of timeline or relaxing the 140 character limit rule. However, they do not seem to be working out that well.
Snapchat, on the other hand, has developed itself into a full communication suite. It recently raised $1.8 billion in its Series F round at a staggering valuation of $20 billion. With its quirky photo and video editing tools, filters and the quirky lenses, the company has successfully targeted and engaged the Generation Z of smartphone users.
What is more interesting and somewhat funny is that even Twitter CEO Jack Dorsey recently admitted that messaging on Snapchat was “very modern” as compared to Twitter which at times could be confusing and alienating, something which he has been trying to fix.