If you too were somewhat surprised (and may be annoyed!) at your Facebook newsfeed being flooded by cricket updates in last 2 months, there is every reason for it. Facebook just revealed that the recently concluded 9th season of Indian Premiere League witnessed a whopping 30 million people registering 360 million interactions in the form of posts, comments, and likes.
With 360 million posts, comments and likes, this year’s tournament drove the highest level of conversation Facebook has measured for any IPL season. The Facebook pages of the IPL and eight teams totalled over 140 million video views during the season,
Facebook said in a statement.
For those who have followed the season closely, it won’t come as a surprise that current Indian batting sensation Virat Kohli was the most talked about IPL player on Facebook. With record 973 runs, four centuries and seven fifties, Indian Test captain was the major highlight of the season both offline on the stadium and online on the social networking platform.
In addition to his cricketing performance, Kohli also managed to garner people attention with his dancing prowess as a bhangra video featuring him along with his teammates Chris Gayle and Mandeep Singh, fetched over 7 million views.
Among the teams, newly christened Gujrat Lions was the most talked about IPL team for its consistent performance throughout the tournament.
This season also witnessed many innovative tactics used by Facebook pages of IPL teams to increase fan engagement and interaction over social media. This included behind-the-scene videos, comic strips, personal video messages from cricketers and lot more.
As a result of this, the official Facebook page of IPL grew by over 2 million fans reaching 18.3 million. Kolkata Knight Riders emerged as the top IPL team on Facebook with over 14 million fans who watched the exclusive video series “Inside KKR” on Facebook.
They say cricket is a religion in India with everyone having an opinion about it. And the record number of opinions in the form of Facebook activity goes on to show the growing popularity of social networking giant in the country. Outside India too, where Twitter is more popular for live sport related discussions and tweets, Facebook has been trying to get more people use its platform during major sporting events.
To cater to that demand, in January this year, it had launched a new dedicated sports hub called ‘Sports Stadium’ on its platform to allow sports fans on Facebook to access all the related to the game in one place. That however, wasn’t seen being applied during this IPL.
During the highly popular Super Bowl 50 tournament, 60 million people had joined the conversation on Facebook worldwide with over 200 million posts, comments, and likes.