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No more third-party image uploads on Reddit as it adds image and GIF hosting feature to the platform

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Reddit is rolling out a brand new feature that will let users upload images to the website. The addition is pretty big news for the company, which hadn’t gotten around to adding pictures to its platform despite years of operation.

The feature is being pushed out — in beta — to 16 default communities across Reddit, and 50 more will follow suit the next week.

An announcement to this effect was made yesterday upon the company’s website by a member of the Reddit product team, who also mentioned  ‘other’ image hosting services — such as imgur — which have had a long running, informal arrangement to let users post their pictures upon their website and then share the link on Reddit.

We’re super excited to begin rolling out in-house image hosting on Reddit.com to select communities this week. For a long time, other image hosting services have been an integral part of how content is shared on Reddit — we’re grateful to those teams, but are looking forward to bringing you a more seamless experience with this new feature.

The communities getting the feature now include GetMotivated, EarthPorn, Gaming, Space, OldSchoolCool, Sports, Art, Aww, Dataisbeautiful, Food, Funny, Gifs, mildlyinteresting, movies, photoshopbattles and pics.

Along with images, the website will also let you host Gifs. As per Reddit’s policies, images that are illegal, involuntary pornography (like revenge porn or hacks), are the source of threats or harassment, expose confidential personal information, impersonate people etc, will not be allowed. In all these matters, Reddit’s standard content policy will be considered.

Meanwhile,  you can now host images (up to 20MB) and GIFs (up to 100MB) on the discussions platform. The move will certainly make Reddit more interesting as a place and may just eventually lead to an increase in traffic on the website as users who were redirected to other websites while watching images, can now do so on the platform itself.

The company is also planning a site-wide release soon as well. The release, when it comes, will mark the end of the years old working relationship it has enjoyed with Imgur. The companies were almost thought of as sister websites and users were no stranger to Imgur links floating around the place, or vice versa.

This isn’t a surprise. Tools for uploading images are an expected part of any platform these days.While Imgur started as a simple image-sharing service, it’s evolved beyond that and is now a massive community of people sharing and discovering the most awesome images from all around the internet. We’re super focused on our mission to surface up the world’s most entertaining content and making Imgur the best visual community in the world.

Indeed, Reddit is responsible for a significant chunk for Imgur’s ad-revenue and almost half of it’s popular content links to Imgur, causing the latter to become one of the top 50 most-visited web sites on the Internet. — Something which does not make much sense when you consider that Imgur has almost become a direct competitor to Reddit.

Well, it was certainly about time that Reddit introduced image hosting and sharing capabilities to its platform. I mean the place looked just too bland without them, although the company will now have to ensure that all its images, are in accordance with the strict regular policies it enforces — a task that until now, was left to imgur and other third-parties.

The company is upping its antics and adding regular updates and features to ensure that users can enjoy their experience on the platform — an experience that was somewhat marred last year by a staffer mutiny and the subreddit clash with content policies. The latest addition will probably spawn a whole bunch of subreddits on its own, which will help generate even more traffic for the company.


A bibliophile and a business enthusiast.

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