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Local discovery startup Little Black Book gets backing from IDG Ventures

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Little Black Book, a Dlehi-based local discovery platform has today announced that it has raised an undisclosed amount of funding in its latest funding round from VC firm IDG Ventures.

The amount raised in this funding round will be used by the company to further develop its technology and to hire more talent to the company. It is also planning to expand its operations to other cities across the nation.


It aims to have presence across all major cities of India by the end of upcoming year, including in cities like Mumbai, Hyderabad, Chennai, Bangalore, Delhi & Gurgaon.

The startup was founded in the year 2012 by Suchita Salwan. Unlike other discovery platforms, Little Black Book covers a wide spectrum of interests, including food, events, travel, adventure, lifestyle and shopping, among other things.

The platform also allows the users to make plans with friends using an events check-list.  It also claims to have six lakh monthly users via its website.


This funding round comes almost after a year it raised around $150,000 in seed funding from a group of angel investors including Rajan Anandan of Google India, Niraj Singh of Outbox Ventures, Sachin Bhatia of MakeMyTrip, Singapore Angel Network, Aseem Vadehra of Vadehra Art Gallery and Aashti Bhartia of OGAAN.

With the funding raised in the seed round, the company expanded its team to 30 and include. The company also launched its Android and iOS apps in mid-November. The company claimed that they had 80,000 monthly unique visitors in December 2014 and Suchita claims that over two lakh people attended LBB events and LBB partner events in 2015.

Recently, the number of local discovery startups have raised significantly and so does funding in that space. Just a couple of days ago, fashion discovery portal Hoppingo raised $89,000 in seed funding. Earlier this month, Unbxd raised Series B round, while in last month Fashalot raised undisclosed amount of funding in seed funding round.


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