The company has already released its mobile application with support for two Indian languages – Hindi and Kannada. It has said that the app versions in eight more Indian languages will be available in the next 9 months.
With the introduction of regional language support on its mobile app, the app has the potential to get more users on-board as it enables non-English speaking users to easily access the application.
In the updated version, the users can not only see the app in the local language but can also chat by using ‘suggested-text’ or input their own text. This will enable first-time, smartphone and internet users to start transacting using the comfortable and convenient medium of chat, claims company.
The company also claims that its app facilitates more than 5,000 daily transactions. It is hoping that the addition of multi-lingual feature will result in more than 1, 00,000 transactions a day on the platform by the end of the year.
Pratyush Prasanna, Co-founder and CEO, MagicX said,
The release of MagicX in multiple languages aims to empower millions of Indians who prefer to converse and transact in their own language using the simple medium of chat. Imagine a user in Kota ordering groceries or recharging his or her mobile phone in Hindi – just by chatting. MagicX makes this a reality. With strong partnerships across the board, MagicX will provide a “wow” experience to millions of new users in India who are just discovering the power of the mobile phone and ecommerce.
Arvind Pani, Co-founder and CEO, Reverie Language Technologies said,
Local languages have the power to increase the user reach of businesses by 3X – 4X. Our large enterprise clients have seen the result after going multi-lingual with our Language-as-a-Service platform. We believe MagicX will be able to reach a large number of users who transact, browse and consume data in their native languages on their smartphones and grow faster than its peers.
Founded by Pratyush Prasanna and Arun Kumar, MagicX is an on-demand, chat enabled, Artificial Intelligence-powered app to manage day-to-day tasks such as shop for groceries, pay bills, recharge mobile phone credit and purchase other utility services in a language of their choice.
Last month, the company had raised $1 million in a funding round from a group of angel investors, including heavyweight of the likes of Kris Gopalakrishnan,Ranjan Pai, Ramaraj, Hari Kumar and Aarti Grover.
Reverie Language Technologies, a Bangalore based startup builds and operates cloud-based Language-as-a-Service (LaaS) platform that enables businesses to go multilingual. It claims to have helped over 200 million Indians to overcome the English language barrier by providing state-of-the-art language solutions.