We had earlier reported about the tie-up of Snapdeal with Zomato, Cleartrip, and Redbus for integrating their services through its platform. Now, after over a month of running as a pilot project, e-commerce major Snapdeal has officially introduced food, flight and bus bookings through its mobile app.
Snapdeal made the announcement through its Twitter handle informing the users that they can now book flight tickets through Android app of Snapdeal.
The company has tied up with Cleartrip for facilitating flight booking through Snapdeal.
Snapdeal will have access to our flight inventory, and we will share a portion of our commission with them,
said an executive of Cleartrip.
There will be a separate Travel icon on Snapdeal app which will have icons of Cleartrip and Redbus for bus booking. Similarly, there will be an icon for Zomato for online food ordering.
All three companies have shared their respective APIs with Snapdeal to enable their services on Snapdeal website and mobile app. Snapdeal will charge a small commission on all bookings made through its app.
Of lately, Snapdeal has been rapidly expanding the scope of offerings on its platform. Before these services, the company had tied up with real estate developers, including TVS Emerald, Provident Housing, and Runwal Group to launch real estate and financial services on its website.
The new offerings are aimed towards increasing the user numbers as well as increasing the revenues to reach a profitable stage.
Snapdeal had last year claimed to surpass Flipkart in terms of GMV by March 2016. However, like Flipkart, the Alibaba-backed ecommerce company too is struggling to raise fresh capital from investors due to lack of profitability so far as well as a slowdown in funding.
Earlier, Snapdeal CEO Kunal Bahl had also revealed his plans to develop Snapdeal an eco-system of online shopping with about 10% share of all consumption online. That number turns out to be a staggering INR 85 lakh crore which is about 70% of India’s GDP.
These new segments and partnerships could help Snapdeal to diversify its revenue sources as well as achieve profitability in future.