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Fresh Meat Delivery Startup Licious Secures $3 Million In Series A Funding From Mayfield India

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Delightful Gourmet Pvt Ltd, which runs meat delivery service Licious, has raised $3 million in series A round from Mayfield India. The company will use the funds to strengthen its technology and analytic platform as well as for expansion into other cities.

Licious was set up in June last year and had raised $1 million in angel funding from TV Mohandas Pai in September that year. It offers end-to-end meat delivery service, starting from procurement, storage, and delivery.

Through strict high-quality internal checks, Licious procures meat from reliable sources and uses patented, vacuum sealed and temperature controlled containers to deliver items such as chicken, lamb and seafood.

This ensures that high quality, fresh meat is delivered to the customers within 90 minutes of ordering. The startup is operational in Bengaluru at present and  plans to expand to 11 cities in the next 3 years.

Licious claims to have reached 15000 orders a month from 1000 orders in its first month. “We are expanding categories. We target to reach 100,000 orders in a city,” said Abhay Hanjura, Founder of Licious.

He further added that before expanding to new markets like Mumbai and Delhi, they are first aiming towards reaching 50000 monthly orders in Bengaluru. Customers can order on Licious through its website, mobile app, and phone call.

The company owns and operates a fully automated meat processing unit in Bengaluru. This is supplemented by 10 delivery hubs across the city from where delivery is carried out.

Licious was among two startups launched in quick succession last year which were exclusively focussed on the delivery of fresh meat and other related products.

The other startup called Zappfresh had raised $300K in angel funding last year and is operational in Gurgaon and South Delhi region.

A number of grocery and hyperlocal startups such as BigBasket, LazyLads have also introduced meat and seafood category in their catalogue of products.

The meat market in India is pegged at around  INR 110,000 crores, with a CAGR of 18 percent over the last three years. However, a large part of that market remains unorganized offering a huge potential to these startups.

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