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PriceRaja Raises INR 2 Crore From Adlift CEO Prashant Puri

Accel India
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PriceRaja.com, a portal for price comparison and deal aggregation, has managed to land a $300,000 cheque in angel funding from Prashant Puri, founder and CEO of AdLift.

The investment has a bunch of additional benefits for PriceRaja as well. Not only is Prashant providing the company with funds, but he will also be bringing his vast expertise in the niche to the Startup.

Besides heading digital marketing at Shopping.com, Puri is also responsible for guiding young entrepreneurs through his role as part of Columbia University’s Entrepreneurship Advisory Board (EAB).

An announcement on the PriceRaja website said,

PriceRaja.com, one of India’s leading product and price comparison and deal aggregation platforms, today announced that it is raising money from Prashant Puri, Founder and CEO ofAdLift, to fund its expansion and reach its goal of becoming a top 200 website in the country. The amount of money Prashant is investing into the company is Rs. 2 Crore

Mr. Puri was previously associated with Shopping.com, besides other related roles elsewhere, in a capacity where he handled digital marketing. As such, he will be able to provide PriceRaja with a much needed guidance that is vital to startups at an early stage.

Adlift and PriceRaja’s association is not new either. Besides being somewhat similar in their niche of operaion, the companies also share a Co-Founder in PriceRaja’s Vivek Pahwa.

AdLift, for those who are unaware of it, is a digital marketing firm that uses niche based search as it’s main tool. The firm helps companies increase their search market share and some of its clients include global names like PayPal, eBay, Overstock & Barnes & Noble.

Commenting on the investment, Vivek Pahwa, CEO Accentium Web Pvt Ltd, the parent company of PriceRaja said,

We are happy that Prashant personally will add value to our business. Product and Price comparison is essentially a content and product business and innovative internet marketing is key to success, and Prashant will add tremendous value to this effort.

PriceRaja seems to be doing pretty well on its own. The company claims to be receiving close to 3 million visits and 12 million page views per month, and is hoping to increase this to 10 million visits per month milestone. The company’s goals also include getting into India’s top 200 website list and the funding will certainly go a long way towards helping it achieve the milestone.

The company provides comparison service in niches where possible — such as electronic appliances and so on. Where comparison is not possible, such as clothes etc, the website allows users to discover the various choices available to them, at a single place.

The company’s strategy allows it to pull not only users looking to compare deals, but also those who are looking for a platform that will let them consider all the different choices available in the market — substantially increasing the numbers visiting the website.


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