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Ethnic Products Marketplace CraftsVilla Expands to Australia, New Zealand, And Middle East

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Online marketplace for ethnic products CraftsVilla scooped a total of $52 million in funding last year in Series B  and Series C rounds. And the company is duly marching towards the goals it had set with this rounds — expand itself to other countries and emerge as a global marketplace for ethnic products. CraftsVilla is expanding its services to Australia, New Zealand, and the Middle East.

We have seen a lot of demand from international markets, even remote areas like the Polynesian islands. We have seen a lot of traction from consumers in Australia and the Middle East,

said Manoj Gupta, founder of

CraftsVilla expects a range of demands for its ethnic products in the new territories. In Australia, there is a huge demand from the Indian residents for home products, furnishing products like quilts and pillow covers, as well as the spiritual vessel bowl Urli.

Home and furnishing products are expected to be in demand in New Zealand as well whereas there is an expected demand for  lehengas, salwar suits, and Kundan jewellery in the Middle East.

As per Gupta, the company will offer a curated list of products starting at a price of $20 in these overseas markets. He further said that the company was aiming to reach revenues of 100 crores in this financial year.

Founded in 2011 and valued at $200 million after the latest Series C round, CraftsVilla aims to be a one-stop marketplace for the scattered market of unique handmade, handcrafted, organic and gift items. It offers a range of ethnic products across different categories such as clothing, handicrafts, jewellery and art among others.

Last month, it acquired an online gourmet food marketplace to introduce ethnic foods as another category on its platform.

At present, CraftsVilla boasts of a $120 Million GMV and aims to reach $500 Million GMV in the next 12 months. The company also plans to achieve a valuation of at least a billion dollars in the next 12-18 months before it goes for an IPO.


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  • it’s a fake and fraud company.

    i ordered 2 items. ( salwar suits) on 11th sep.
    order id 103143388,103143389.

    out of 2 one of the salwar suit-103143388 i didn’t receive but in the system they have updated

    that product has been delivered successfully and receive a mail for the same. when i checked with

    the FEDEX courier they said it’s been returned back to the seller as they did not submit some

    required documents. i informed this to the customer care on 14th september but they never raised

    any ticket for it. after repeated calls on 26th sep customer care registered a complaint and

    said it will take 7 working days to resolve the issue. and get the refund. . its already a month

    now that i didn’t get any status from them. neither i receive the product nor the money.

    already dropped couple of mails but no response from the customer care.

    Delivery of the second salwar suit-103143389 was taking a lot of time for delivery for which i

    requested to cancel the order on 26th sep. i was told that the refund will be done within 7

    working days. but still now its not done. the customer care never bothered to give any reply of

    the mails sent.

    2-3 days back i received a mail saying that out of 5300 bucks 596 has been refunded back to my

    credit card account and remaining amount they will refund back later . and due to some technical

    issue they are not able to refund back the entire amount. i checked my credit card account details

    but didnt find the transaction details. already checked with the bank people but they said that

    amount is not credited to my account.

    its already more than a month that iam waiting for the refund.

    employees working are bloody idiots. never trust these people. never purchase any product from

    this company .