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Knowlarity Integrates Its SuperReceptionist App With Zoho’s CRM To Give Businesses Better Sales Insights

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Cloud telephony service provider Knowlarity and productivity and collaboration app Zoho have joined hands to offer an integration of Knowlarity’s virtual receptionist SuperReceptionist and the latter’s CRM, an advanced customer relationship management platform.

This integration will help the respective customers and SMBs to improve sales productivity by giving access to better sales insights. Knowlarity and Zoho users will be able to make calls using SuperReceptionist from within Zoho CRM.

With this integration, call centre agents will have all the customer information accessible in one place during the call, hence achieving more results in a day. Businesses will be able to deliver better customer experience as the conversations are more contextual and personalised,

said Prashanth H N, Director and Head of Product Management, Knowlarity Communications.

Zoho CRM integration is available for free in Premium and Enterprise editions of SuperReceptionist. All the editions of Zoho CRM have SuperReceptionist integration enabled for free.

SuperReceptionist for Zoho CRM — the new customised platform devised as a part of this deal — includes these features:

● Click-to-dial — Users can call leads and customers with a single click from within Zoho CRM. They no longer need to juggle multiple screens and have time to make more calls.

● Screen pop-ups — Incoming calls appear as pop-ups in the CRM, along with contact’s information. Salespeople are thus better prepared to handle calls. They can save first-time callers as leads/contacts in Zoho CRM, and add follow-up actions.

● Automatic call logging — All the call activities and details get logged automatically inside Zoho CRM. Call analytics can be run anytime via reports in the CRM.

The integration is available immediately and will significantly reduce after-call work and minimises average handling time for salespeople. Automated data entry also brings down human errors that occur while documenting customer information.

Raju Vegesna, chief evangelist, Zoho said,

Zoho CRM provides thousands of Indian startups with a rich repository of information and sales insights. Now, we also give these businesses a comprehensive view of their customer interactions, helping them make intelligent sales decisions.

He further said that India now being home to the third largest number of startups in the world, businesses need a way to not just acquire but also retain customers in order to thrive. 

By integrating Zoho CRM and SuperReceptionist, we are helping businesses do both,

he added.

Knowlarity was incorporated in 2009 and makes cloud communications between businesses reliable and intelligent by providing a suite of hosted products that help businesses improve their productivity.  It is backed by Sequoia Capital and Mayfield and has its headquarters in Singapore with offices in Gurgaon, Mumbai and Bangalore.

Before this current partnership, Knowlarity had also partnered in a similar manner with Freshdesk to use SuperReceptionist with its ticketing platform for helping SMBs to effectively optimise workflow and improve productivity.

Zoho offers a comprehensive suite of online productivity, collaboration and business applications for businesses of all sizes. It claims to be serving over 15 million users through these apps.

These applications include Email Hosting, Document Management, Project Management and more alongside a host of business applications ranging from CRM and Campaign Management to Customer Support, Accounting and more.

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