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Jabong CMO Saurabh Srivastava Has Reporterdly Quit

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In fresh troubles for Jabong, the Rocket Internet-backed fashion ecommerce platform’s newly appointed CMO Saurabh Srivastava, has quit from his role in the company, reports Economic Times.

It is noteworthy that Saurabh joined the company just around five months ago and he has already decided to leave the company. He joined the company last year during the management churn.

After company’s founders – Praveen Sinha and Arun Chandra Mohan exited, he took over the role of marketing head from Praveen.

ET tried to contact Jabong for the confirmation of this development, but received none. In a response, Sanjeev Mohanty, CEO & MD, Jabong, said:

As a company policy, we do not comment on individual departures. We are focused on building an experienced and professional management team that can help turn Jabong into India’s first profitable ecommerce venture.

Prior to joining Jabong, Saurabh was working as a CMO for MobiKwik. He also VP of Marketing at ixigo.com. In his career of around 14 years, he has worked for companies like Group M, Maruti Suzuki India, Goodyear and a few others.

About four months ago, Jabong got its new CEO and a whole new set of executives. The Rocket Internet-backed fashion ecommerce startup appointed Ex-Benetton India MD Sanjeev Mohanty as Chief Executive Officer (CEO) and Managing Director of the company.

Prior to appointing him as CEO, the company was being run by Nils Chrestin, Chief financial officer at Global Fashion Group, who was brought to act as the interim CEO at Jabong after the executives at senior leadership level started leaving company.


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