In a serious blow to the already dwindling fortunes of online fashion retailer Jabong, a major fire broke out at its largest warehouse outside Gurgaon in Pataudi, reports Times Of India.
According to two persons familiar with the matter, the fire was probably caused by the short-circuiting of electric wires and caused a severe damage to goods.
Thankfully there have been no human casualties, but Gurgaon chief fire officer IS Kashyap said that the fire “almost completely destroyed the warehouse near Jamalpur here on Pataudi road”.
The fire was so severe that over 25 fire tenders, including those from private operators, the Indian Air Force, and the nearby districts of Rewari and Jhajjar were called to tend to fire.
There were more warehouses in the vicinity of the accident which are spread over an area of some three acres but the firefighters were successful in preventing the blaze from spreading to other warehouses.
A Jabong spokesperson confirmed the news in an email response to TOI,
According to our information, no employees were injured, which is of utmost importance for the company as the health and safety of our employees is our key priority.
The email further read that Jabong would continue to conduct business normally, subject to some temporary delays or fulfilment issues in some product categories.
“As India’s online fashion leader, we will continue to provide our customers with excellent service and are confident that our customers will bear with us till we return to normalcy,” said the email.
The accident may also impediment the recent (and rare) growth of Jabong in the last month which was the best month in the performance recorded by Jabong in its history. This is crucial because this had come after a long time marked by seemingly never-ending internal issues of management changes and rumours of shutting down of the company.