Heads Up For Trails, an India based luxury brand for pet products, has received around $1 million in its seed funding round from number of investors, whose names were not disclosed.
Having more than 1 lac customers on its platform, the company has already started working on its future path of business expansion and operation across India, Singapore and USA. The money raised in this round will help the company in doing so.
The company has an exclusive product range of customized and designer dog beds, chic collars and leashes, fashionable dog apparel, etc. for pets and pet lovers.
It help you to keep your pet healthy, happy and pampered with a wide selection of products from reputed global brands. It also offers specially customized offerings and gift packages for doggies and cats.
As per the company, it has grown about 50 percent year on year since its launch. In December last year, the company launched its US website and has expansive business plan for the coming financial years. The company is also planning to launch its services in Singapore in the first half of this year.
The company is currently expanding into whole new vertical of premium pet products with its own range of Dog Shampoos, conditioners, dry bath shampoo and more grooming products as well as biscuits and treats for pets.
It is also offering scheduled food delivery service where the customers are dedicatedly reminded to order their next batch of dogfood to ensure that they never run out of supplies.
In this vertical, Heads Up For Tails competes against DogSpot, which recently received undisclosed amount of funding from Ratan Tata. DogSpot however caters to the masses. rather than just targeting the richer class of customers.