In further denunciation of Flash by tech companies worldwide, Google announced on Tuesday that the Google Display Network and DoubleClick Digital Marketing are going 100% HTML5 by January 2, 2017. The company aims to draw complete support from Flash “to enhance the browsing experience for more people on more devices.”
Flash has been dying a slow and gruesome death for years now. Most of the tech world’s biggest names have already started moving away from the plugins from Adobe. Google, for one, has always been one of these companies — leading the campaign against Flash in more ways than one.
The web giant has been constantly providing users and developers with products and tools which encourage HTML5. We saw YouTube ditch Flash for HTML5 a few months ago. This not only made security a lesser issue, but also allowed the service to be run on a larger bandwidth of devices. The company also released updates for Chrome to pause unwanted Flash content. Not just this, Google’s newest rally against Flash was automatically converting Flash ads to HTML5.
Today’s announcement is no less in the anti-Flash crusade, too. The company announced that display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing from June 30th, 2016 and that the firm will no longer run these ads from January 2nd, 2017.
The move is totally one in the right directions, what with the security issues arousing in Adobe’s Flash like lightning during a thunderstorm. To make sure your ads don’t drown along with Flash, this is what Google wants you to do:
AdWords advertisers who currently use Flash ads in their campaigns have several easy ways to ensure your creative can continue to show on the Google Display Network. Read more here: https://goo.gl/ZBq5DR
Though most companies are refraining from using Flash in their tech, it will surely be a few years until the service dies out in a wholesome manner. However, today’s announcement of rebranding Flash Professional to Animate CC by Adobe, could well accelerate that process.