Instagram has confirmed the rumors of testing a feature for iOS that will allow users with multiple account to access notifications and switch between them, more easily.
The rumor mill started churning on Thursday, when the feature was spotted and reported by several Instagram users. And the Facebook owned service has now confirmed the news, although it declined to go any deeper than that.
The feature would certainly be a welcome addition for many — particularly the more hardcore users of the service, who have several accounts under their belt at any given time.
While the necessity of having more than one account on Instagram may bemuse some of the more casual users, there exists a whole cult of dedicated Instagramers that have two or even more identities on the website. While we are all familiar with people creating fake virtual identities on social platforms — Where they are multimillionaires and look like Tom Cruise — they serve an altogether different purpose on Instagram.
For example, a user on Instagram may have two accounts on — popularly referred to as Finsta and Rinsta — on the platform. While Rinsta would be their main account and would be used to present a refined and carefully tailored version of themselves to the world, Finsta accounts are private ones accessible to only a select group of people, usually close friends and family.
Apart from being a place to share private pictures and moments with closed groups, these accounts can also include pictures of just about everything that would be worth a shared laugh between friends, but could be a major source of embarrassment on Rinsta — drunk selfies, funny faces and so on and so forth.
Which is why Instagram is going to the trouble of creating and testing a feature that will allow users to switch between Finsta, Rinsta and whatever other account they have on the website, without the need to keep logging out and in again and again.
However, teens with multiple accounts wouldn’t be the only section benefitting from the move. Folks responsible for media and PR for organizations often use multiple accounts as well, and this update will let them save some time and effort too. Notifications and alerts could be accessed quicker too, without having to make a switch.
How would it help the company though? Well, easier switching will in all likelihood have a positive impact upon user engagement. A user who had logged out of one account, may not want to go through the trouble of logging in again. However, if switching is as simple as clicking a button? Probably yes.
Increasing engagement will lead to more user time spent on the platform, and that folks is something that can be monetized by the company for cash, by showing them video ads, normal advertisements….there are a million ways really.
While the company may have declined to comment on the topic, the fact that something of the sort was briefly tested on Android devices last November, lends strength to the notion that the feature is here to stay.