Adding itself to the list of that growing, ‘1 Billion user club’, WhatsApp has announced that world’s most popular IM service is now used by 1 out of every 7 person living on this planet — translating to a whopping 1 Billion MAUs.
Speaking on achieving this milestone, the team says,
We are proud of this milestone, and we’re humbled by the extraordinary ways all of you have used WhatsApp. Whether it’s sharing vital information during natural disasters or health emergencies, finding a date, growing a small business, buying an engagement ring, or seeking a better life – we’re honored to be a small part of what people are doing to make their lives and the lives of those around them better.
As a part of this announcement, CEO Jan Koum also stated that WhatsApp now sees a staggering 42 Billion messages exchanged everyday, with over 1.6 billion photos shared, 1 billion groups organized through it, and 250 million videos shared on the platform — those numbers are unmatchable, at least in this domain.
This announcement comes just five months after WhatsApp announced, that it had hit the 900 Million userbase mark, making it a 100 Million MAU progress in just under five months ! Interestingly, WhatsApp’s biggest break — the over $16 Billion Facebook acquisition — has help the company witness an aggressive rise in its userbase — it was 450 Million in 2014 when Facebook bought the service, and it has more than doubled.
The number though, will only rise going ahead. Whatsapp had recently announced dropping of the $1 subscription fee, targeting businesses for revenues. No firm plans have been laid out though, yet.
These number will be all the more encouraging for its parent Facebook, which too recently reported strong earnings numbers and an even stronger user base growth rate — a massive 1.59 Billion MAU. On its Q4 2015 earnings call last week, Zuckerberg said about WhatsApp’s latest moves:
We think this is an important step towards creating and even more ubiquitous product without affecting our plans for building WhatsApp into important business in the coming years. Later this year, we’ll be testing new ways for people to use WhatsApp to communicate with businesses and organizations that they want to hear from.