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On-Demand Mobile Video Service Vuclip Appoints Former Yahoo India Director As India Country Manager

Vishal Maheshwari
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The premium mobile video-on-demand service for emerging markets, Vuclip has appointed former Yahoo! India Director Vishal Maheshwari to head its Indian operations.

Vishal joins Vuclip with over fifteen years of leadership experience in the telecom and mobile internet space with organizations such as Yahoo! India and BPL Mobile, and ten years of product and brand management experience at Parle, Warner-Lambert, and SBI Cards.

Vuclip is looking forward to leveraging Vishal’s vast experience in Mobile Internet and Indian Consumer Engagement for the launch of its new OTT Video Streaming Service in India.

His core responsibilities will include driving consumer adoption, engagement and monetization for this service in India through strategic partnerships, service innovation, and consumer insights.

We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on board to lead our OTT service in India,

said Arun Prakash, COO, Vuclip.

He further added,

With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds, and devices. Vishal’s leadership, consumer-centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.

On joining Vuclip as the country manager, Vishal said,

It is my endeavor to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen.

Through strategic partnerships with over 270 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in more than 34 different languages. It offers its services in the emerging markets with 9 million subscribers per quarter across nine countries.

Vuclip and its subsidiaries are headquartered in Milpitas, California and have a presence in Mumbai, Delhi, Pune, Dubai, Cairo, Beijing, Kuala Lumpur, Jakarta, and Bangkok.

In India, Vuclip has a free user base of 20 million and a paying subscriber base in excess of 5 million people. The imminent launch of its OTT video on demand (VOD) service is aimed to redefine the way entertainment is consumed in the country.

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