After a whole bunch of people packed up and left its offices feeling empty, Twitter is finally bringing some new blood to the company. Leslie Berland, former EVP of advertising, marketing, and digital partnerships at American Express has been appointed to fill the long vacant post of its Chief Marketing Officer (CMO).
CEO Jack Dorsey recently made the announcement via twitter.
[email protected] Twitter! She will join as our CMO to help tell the stories of our iconic product!
Leslie responded by thanking Dorsey for his warm welcome.
[email protected]! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter
The news is bound to provide a measure of relief to Anthony Noto, who had been overseeing the marketing department in addition to his own position as Twitter’s Chief Financial Officer.
Leslie is quite experienced and has held a wide variety of posts at Amex during her decade long stint and worked in various profiles including marketing, social media, and digital.
Also, look at it this way. If someone else decides to quit the beleaguered company, which has been having a particularly bad run with mounting cases of employees calling quits — well, the new CMO looks to be quite capable of shouldering the extra burden.
Jokes apart though, the move is a welcome one towards plugging the gaps left in the ranks of the executive and getting the company back on track. As the new CMO, Leslie has quite of work on her hands and will have to work hard to assuage investor doubts, after Twitter equity’s steady plunge downwards. We wish her best of luck for the tough road ahead.