In order to get people to spend more time on its website — which Facebook has already been doing for quite a while now, the social networking giant has now launched a dedicated sports hub for sports fans out there to experience sports in real-time with their friends across the globe.
Launched just in time before the immensely popular Super Bowl 50 tournament in America, the new sports hub called Sports Stadium will allow the 650 million sports fans on Facebook to access all the related to the game in one place.
It features four tabs for various sections- one will show the scores and play details like any sports application; the second tab will help the users to see which of their friends are watching the game and what are they commenting; the third will have expert comments from verified commentators, players, and other big names; and the fourth tab will contain in-depth stats of the game for die-hard sports fans.
Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.
wrote Steve Kafka, Product Manager at Facebook, while announcing the Sports Stadium through a blog post.
It is noteworthy that the micro-blogging website Twitter had launched a similar feature called Moments to have the tweets related to a sporting or news event at one place in the chronological order. Many sports journalists and fans often tweet about the various ongoing sporting events.
However, the tweets often get lost in the huge pile of tweets by other people. Snapchat also has a Live Stories feature allowing people to talk about and share pictures about an ongoing event.
Facebook too has recently started giving prompts to people to post status updates about the relevant events. Many people post status updates about the live TV especially the sporting events on Facebook.
For example, about 35o million talked about the cricket matches during the 2014 World Cup and 65 million people commented on Facebook during last year’s Super Bowl.
With the exclusive sports section on its network, Facebook now expects to further increase this number by not only attracting the sports fans to discuss games with their friends without being physically present with them but also the experts and journalists who generally use Twitter to post live updates and commentaries of the ongoing events.
We think it can really enhance awareness. Maybe you weren’t paying attention and then you see your friends are having this discussion and that can pull you into the game,
said Kafka in a statement to Re/code.
Currently, the feature is being rolled out for American football games to iPhone users in the US. It will gradually expand to other platforms and support other sports around the world like basketball, soccer, and more soon.
And who knows, we might get this feature, just in time for the World T20 Cup, happening in India in February !