Google PlayStore finally supports Promo Codes, something that will surely delight developers. Using this added support on PlayStore, developers will be able to make promo codes, especially for paid apps and for making in-app purchases.
Developers can also provide certain users with free access to certain content and features using the promo codes. To avail the free features on an app, users have to use a promo code provided by developers. The promo code will also help developers keep the users engaged as developers can create promo codes to suit their requirements.
However, with promo codes Google has put a cap on the number of promotional codes a developer can offer to users. Any developer can only generate 500 free promo codes per app. These free promotional codes are not up for grabs all throughout the year either.
Developers can use only 500 promo codes per quarter. If there are any unused codes left, it will not carry into the next quarter. The last part of the catch is that developers will not be able to create codes for subscription content as well. With that said, developers can set time limits to promo codes and can even pause a promotion.
Developers have been awaiting the arrival of promo codes on Android for long. The feature is already available on iOS for quite some time now. The promo codes by default, will be active for one year.
The only explanation for Google keeping out promo codes from PlayStore can be that it might adversely affect its revenue from paid apps. Since Google makes quite a sum through paid app subscriptions, giving free passes to users can reduce the money being generated out of user’s pockets.
But now that it’s been incorporated into PlayStore, giving freebees to users might not impact revenue to a larger extent afterall. Since promo codes will actually help promote an app, this could aid developers and Google reach out to more users and keep them engaged.