Zomato has notched up the game by adding table-booking, to the plethora of services it offers to consumers. The company has partnered up with hundreds of eateries to allow its users to book tables at some of the most popular food-destinations across the country by simply hopping on to the Zomato app and website.
The table booking service incorporates Zomato’s signature ease of use and can be deployed make, modify, and cancel bookings in 3 simple steps. The service is operational 24*7 and can be used even outside of a restaurant’s operating hours to book a table for later. Simply look for your favourite place on the app/website and once you find it, tap/click upon it to make a reservation.
The company first started along this path when it acquired US-based table management and booking platform, Nextable in April last year and renamed it as Zomato Book. Nextable’s services were then integrated with Zomato’s own platform, vastly expanding its reach. The platform is currently used by over 500 establishments across the world including prominent names like, GQ at the JW Marriott (Dubai), The Kempinski group (Dubai and Ajman), The Hilton and The Conrad in Istanbul and Universal Studios Resort in the US.
In India Le Meridien (Gurgaon), The Lalit Hotels, Summer House Cafe (Delhi), Arbor Brewing Company in Bangalore, and The Bombay Canteen (Mumbai) are among some of the more popular Zomato Book users.
As per Deepinder Goyal, Founder & CEO, Zomato,
We understand that restaurants want – and need – integrated solutions; that’s why we’ve spent countless hours designing an ecosystem, not just a single app. Zomato Book integrates with our other products to ultimately give restaurant managers a seamless solution for enhanced consumer delight. Hundreds of businesses around the world – ranging from small to 1000+ seat restaurants, and even theme park resorts – are already using Zomato Book.
The product underwent a soft release in November and was used over 2.5 million times in barely a month, hinting at the warmth with which it was adopted by both users and owners alike.
While users have the option of booking table’s at popular places within a few clicks and even get notified on the availability of a table if the spots are all filled, managers have the option of maximizing their seating efficiency and making the best use of available resources. Best of all, the data from a regular’s past visits can also be accessed to help them personalize his/her visit.
Interestingly, Zomato Book is yet another, powerful example of the increasing significance of O2O commerce in the country.