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Lookup Partners With Twitter To Launch Lookuplite, A Service For Live & Public Conversations Using Tweets

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Lookup, a messaging app connecting local merchants with customers and covered by us earlier this year, has today launched lookuplite, a service based on Twitter’s platform for live, public conversations.

Lookup offers a Whatsapp-like interface enabling users to discover and reach out to merchants in their vicinity. Customers can chat with shopkeepers and restaurateurs through the app.

What differentiates Lookup from other messaging apps is that it helps users protect their privacy. With Lookup, the messages are routed through its customer care centre and the messages are managed by them. Apart from privacy, it also help keep up the quality of the interaction.

To access this service, tweet your requests starting from booking appointments, ordering food till enquiring about products to @lookuplite and Lookup will monitor it and send solutions accordingly. Up until now, Lookup was launched on Android, iPhone and SMS.

The company has raised a $2.5 million Series A fund from a range of top investors, including Vinod Khosla’s personal fund Khosla Impact, Twitter co-founder Biz Stone, Narayana Murthy’s Catamaran Ventures and Global Founders Capital, the investment fund from the Samwer brothers who founded Rocket Internet.

Deepak Ravindran, Co- founder and CEO of Lookup, said –

Our idea is to make Lookup ubiquitous. Being one of the most popular social media in the world, Twitter is a real-time communications platform for us that can’t be skipped for our on-demand local commerce service.

The technical integration will include a Twitter account @lookuplite to answer people’s queries. If you want to ask something in private, you can send a Direct Message to @lookuplite and get that query answered.

Ravi Bhaskaran, Twitter’s Head of Business Development for India and South Asia, said –

We are always looking to provide better accessibility for our users and to help them be more productive with Twitter. With Lookup on board, millions of Indians in Bangalore, Mumbai, Delhi NCR and Pune can now order home delivery, make reservations, book appointments, get information on store deals, and much more done, one Tweet at a time.

Senior Writer

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