At a time when digital presence is the single most quintessential aspect in projecting a brand image, comprehensive analytics are the smartest way to go about it. And Delhi-based PropheSee has just bagged a $316K seed round from IAN and Stanford Angels And Entrepreneurs India (SA&E India) for a similar product.
PropheSee is a Software as a Service (SaaS) platform that empowers brands with data driven insights that allow managers to take the most informed decisions, compare & analyse digital campaigns & execute directly from the platform itself.
As for the deal, AjayLavakare led the round on behalf of IAN & SA&E India & will be joining the Board of Directors along with PropheSee’s advisor & mentor, Sujal Shah (CXO/Investor, MissMalini Media & MD Bandra Road Advisory) to help drive growth & scale over the coming months.
Coming back to Prophesee’s tech, the platform is targeted towards brands investing in the digital arena that includes but is not limited to e-commerce, fashion, publishers, app based services and media & entertainment firms. On ground, PropheSee is used by C level decision makers, brand & marketing managers, social media teams & digital agencies.
The funding will be used to scale technology & build core talent. The key focus areas over the next six months include the development of more industry specific analytics & modules, investing in predictive algorithms & data visualisation methods to facilitate better utility and decision making by management, from their data and insights.
PropheSee also plans to build further audience listening & community management capabilities in addition to testing new methods to measure consumer engagement, intent & other behaviours.
In the progressive data analytics arena, brands are using multiple platforms to manage their digital presences which often leads to problems around data reconciliation & a significant budget & time waste. As a consolidated tool, PropheSee leads to increased capital efficiency. Additionally, by tracking end-to-end digital data, brands can take a much more cohesive approach to digital as decision makers are able to analyse each channel in isolation as well as any effects a channel may have on another.
PropheSee’s mission is to develop a new “Salesforce” for brands investing in the digital space by providing them with an efficient & affordable tool to track, manage & execute their digital strategies. The platform does this through: Comprehensive Tracking, Analytics & Reporting, and Content Execution & Management.