Food tech in India may be showing signs of slowing down with multiple layoffs and cash shortage at many startups — but those are talks at the late-stage level. As for early-stage investing, food delivery startups continue to get money to scale up operations.
Delhi-based EasyKhaana is the latest to join that line-uo. The food delivery startup has raised $100K in an angel round from a private investor to expand its operations and strengthen its logistics setup and technology platform.
EasyKhaana, which started its operations in September this year, prides itself in providing home-made food to offices and working people similar to Dabbawalas or corporate canteens. It owns the entire delivery supply chain – with a combination of food, logistics & technology. The users can order the food through via website or call in less than 30 seconds.
It has a central kitchen in Delhi and currently offers delivery in Gurgaon and Central and West Delhi. They are planning to launch a central kitchen in Gurgaon as well in near future.
With a plethora of food delivery startups already in the market, EasyKhaana differentiates itself on its disposable hygienic food packaging and easy availability of “Ghar Ka Khana” through its platform.
India’s food tech market, by multiple estimates, is currently pegged at $2 Billion, growing at 30-40% annually. EasyKhaana targeting everybody who eats home cooked food.
On the other hand, many others old food tech startups have been experiencing cash shortage and laying off employees to cut costs. TinyOwl though, despite having pulled off a series of layoffs in its company, recently raised $7.6 million in funding.
Some of the startups in this segment were forced to shut down their operations or got acquired by a bigger fish. SpoonJoy was acquired by Grofers whereas restaurant aggregator Dazo had to shut down its operations within 1 year of inception.