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In-App Product Learning Software Startup Anakage Gets Funding From CIO Angel Network

faircent series A funding
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Anakage, a product learning and user support software startup which we featured way back in January this year, has announced that it has raised an undisclosed amount of funding from CIO Angel Network (CAN).

Anakage is planning to use the newly infused funds to expand its user base and sales in the coming 12 months. And it plans to do so by improving the product features and adding content to solve customers’ problems.


The Bangalore-based company was founded by Rajeev Kumar and Prosenjit Ghosh in 2013. It provides a way to deliver training and user support inside live application in real-time to accelerate users’ time to productivity while reducing training and support costs up to 80%.

Enterprises are a complex place considering the number of software applications they use. We aim to simplify that. CAN’s faith in Anakage product validates the need for it.

say its founders.


The company claims to be the world’s first of a kind “In App” Product Learning and User Support solution provider that helps corporates train and support application users in live environment.

While there are astounding number of online course videos which let you learn various product skills through tutorials, they hardly help in actually increasing your overall productivity. To fix up that productivity gap, Bangalore-based Anakage Tech has come up with a quirky little software package called iAssist.

iAssist provides world’s first of a kind “In Application” training and evaluation capabilities for desktop and web applications. No more jumping back and forth between videos, text guides and the core application. Application learners get “on job” help in live application with step by step guidance in application at field and view level.

Anakage platform enables self-service capabilities on Desktops eliminating Service Desk calls while increasing user productivity all this without any coding and/or access to source application’s code. It is a one-of-a-kind engagement layer on desktop and web applications enabling training, user engagement and product certification

Not only this, iAssist offers learning curves for almost every other service based product out there. Targeted specifically towards product-based companies, iAssist helps their employees in becoming familiar with even the slightest of detail within a particular product. I tried using the product with Microsoft’s Office suite and the experience was seamless.

Anakage has now pivoted its model, and is using iAssist to provide customised solution to large enterprise customers. It also comes with “in App” Learning and Self-Help content on enterprise applications like SAP, Dynamics, Epicor, Windows, Microsoft Office Suite along with an authoring platform that works on all applications with the company’s own GUI or standard browsers.

As per the company, its addressable market size is huge, including $20 billion IT education & training services, $3 billion of global annual ERP training spend, a multi-billion dollar IT service desk space besides $51 billion self-paced e-Learning market most of which is product learning.

Prosenjit, Co-founder, Anakage says

With 60k training hours and 100k user base with us we will now aggressively expand user base and sales in next 12 months by improving the product features and adding content to solve customers’ training and user support problems.

Commenting about the investment, Bindia Maheswari, Vice President, CIO Angel Network, said,

The Founders have the maturity and perseverance besides the technology differentiation to create customer value and a sliding window of advantage over competition. I am excited with the possibilities of Anakage.


Editor-at-large and co-founder at The Tech Portal. He is a tech enthusiast with interests in new-age technology fields like Ai, Machine Learning, AR/VR, Outer Space and related stuff. Drop him a mail anytime, very reachable.

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