Samsung’s smartphone business has been dwindling for far too long. And the company is now attempting to put some brakes to the never ending slump. As a measure of that, Samsung as now announced appointment of Dongjin Koh as the new president of company’s mobile communications unit.
Koh replaces JK Shin, who has been in charge of Samsung’s smartphone business since 2011. While Shin – who is also the co-CEO of Samsung Electronics – is stepping down from his current role, he will continue heading the company’s overall mobile division. His new role will include developing new growth businesses and long-term strategy.
Koh had overseen the Korean giant’s R&D during projects like its in-house Tizen mobile OS and Samsung Pay. He was previously head of the mobile research and development and also played a key role in the development and launch of premium devices such as the Galaxy S6 and the Galaxy Note 5.
Samsung has revamped its smartphone lineup, implemented new designs and cut prices for high-end products to boost sales and reverse its handsets earnings decline. But that quiet so far has failed to bring back the strong foothold that Samsung once had.
In a statement, the company says that this change would possibly aid its slumping smartphone sales. Regional players in Samsung’s stronghold developing regions — Xiaomi and Huawei in China, Micromax and Lenovo in India have ruthlessly slumped Samsung from the top position.