One of UK’s leading sports app providers RightNow Digital, today marked its debut on Indian grounds in partnership with flamboyant cricketer Rohit Sharma to launch its cricket news & social media updates app called Rohit Sharma Cricket News.
The company has a signifacnt global presence and caters to million of sports enthusiasts through its apps featuring information for Football, Formula 1, Cricket, Rugby, Tennis, Golf and Cycling. The Rohit Sharma Cricket News app curates all the relevant, authoritative and trustworthy news and social media sources including articles from e-papers, social media posts, blogs, videos and vblogs from platforms such as YouTube, Facebook and Twitter.
The app also enables end users to interact with Indian players directly, from within the app. The brand has a revenue sharing partnership with Rohit Sharma. There are about 2.5 billion cricket fans globally of which 1 billion are Indians and most of them rely on mobile apps to keep themselves updated.
Seetha Chinnappa-Sarwal, COO – RightNow Digital, said –
We are thrilled to launch our first app in India, through a first-of-its-kind partnership that we have with Rohit Sharma. Our focus is to make cricket news and social media content easily available to all Indian cricket fans who make up 40% of the world’s cricket fans.
Rohit Sharma is one of the most tech-savvy cricketers, who boasts of 7.5 million and 2.8 million followers on Facebook and Twitter respectively, which is a very potential stream for the company to monetise the cricket app. Commenting on his new partnership with RightNow, Rohit Sharma said-
I am excited to be associated with such an innovative product which is at the cutting-edge of technology and promises to delight the Indian cricket fan like never before. I am happy to be an active contributor in bringing this app to India and look forward to its grand success.
This app intends to keep users up-to-date with all sorts of cricket related news and social media updates by featuring an impressive list of media sources which consumers can customize and a comprehensive set of social media sources.