Indian railways network is the backbone for close to half of the Indian population. With such a large proportion of people heavily relying on railways to hop across the county, food provided in trains becomes an essential segment of the journey.
While many are satisfied with the menu and the quality of the food offered in trains, rest try to suppress their silent disgruntledness. What troubles more is the lack of options for people during their days long journey.
In an attempt to change this scenario, food start-up Hello Curry has today announced its association with online ticketing system for railways — IRCTC — to provide quality food to passengers wishing for something more.
Hello Curry Founder & CEO Raju Bhupati said –
With Hello Curry selling Biryanis and parathas with our array of curry pots in our award-winning packaging, passengers now have access to complete Indian meals on the train.
Hello Curry meals can be booked while booking tickets for train through IRCTC. Its menu would be available for all the passengers boarding different trains at Secunderabad station. In coming days this offer will be extended to passenger boarding their trains from Delhi, Bangalore, Vizag and Pune.
While other food tech giants are focusing on door to door food delivery, this is a golden opportunity for Hello Curry to exploit this segment since there are not many competitors yet.