Meritnation, the e-learning platform which lets students from Grade 1 to Grade 12 learn their syllabus via an innovative, online learning system, is today announcing a significant milestone. The platform now has over 10 Million registered users on its platform, with an impressive 8K students registering everyday.
Now those numbers are pretty decent, considering that online education in India is yet to catch up with traditional learning methods. Moreover, Meritnation is already a pretty popular platform among students, specially in the primary grades, as they get to read and learn their entire syllabi online.
Meritnation is also detailing a few other stats as well.
Over 60% of new students joining Meritnation do so from a mobile phone today. A majority of them use 1 of the 5 different apps Meritnation offers for K-12, Junior students or entrance exams like JEE, AIPMT . Many students actively use the Meritnation Mobile website which the startup says, has been optimised to run fast on smartphones.
Pavan Chauhan CEO at Meritnation says
Students on Meritnation are using the self study platform with animated videos & rich content to replace traditional books, they are enrolling into our Live Classes which bring Tuitions to their smartphones & are using our Homework help platform to collaborate socially with other students to study together. The shift from traditional ineffective ways of learning is clearly here & 1 crore users on the platform is a strong confirmation of this.
Whats even more interesting in these stats, is the fact that Meritnation has been successful in percolating to Tier-II/Tier-III Indian cities, a feat which startups in almost every domain are failing to achieve. Over 30% of Meritnation users are from Tier 2 cities & below with cities like Indore, Jaipur, Ludhiana & Kochi contributing significant traffic.
Meritnation, which is subsidiary company of the massive online job portal Naukri.com, nabbed a $4 Million round from InfoEdge in June this year. The company had then said, that it plans to use that fresh capital for further development of its Meritnation Live platform. We have interestingly not seen any numbers on that front.