And a trend, which Flipkart started with hiring of ex-Googlers, is catching up with the rest of Indian ecosystem as well. HomeLane.com, one of India’s more sought after online home decoration and furniture service provider is today announcing the appointment of ex-Google executive Jayanth P Mysore as its Chief Product Officer to head HomeLane’s consumer experience.
Jayanth earlier worked as a Product Manager at Google and was instrumental in launching certain core features of Google Maps, Google Analytics and Google Checkout. He has a strong experience in building and commercializing products online for users worldwide with a strong focus on consumer facing platforms.
Jayanth is a man of many talents. He started his career as a researcher, working as a software engineer for Motorola’s corporate research laboratories, in various aspects of mobile computing and networking. He has multiple publications in peer reviewed conferences and patents to his credit.
Srikanth Iyer, co-founder and CEO of HomeLane.com said –
Jayanth’s deep expertise in successfully building and managing consumer facing platforms is going to be a huge asset for us at HomeLane. His joining also underlines our commitment to deliver an industry leading experience to our customers, and to make HomeLane an even more endearing brand for our customers. We are very excited with this development.
HomeLane follows a hybrid model. While you can chose the designs, fixtures and customized fittings online, its delivery to your home is done by HomeLane’s operations team. HomeLane is targeting the middle class market — typically those buying their first home or second home to put on rent — where houses come in the range of INR 40 lakhs to 1 crore.
For business models such as Homelane, the margins are 45-60% as compared to aggregators that operate in the 25-30% range.
Homelane provides its services in six cities, including Delhi, Mumbai, Pune and Hyderabad. The company has served more than 600 customers since its inception. The average value of a transaction is Rs.6 lakh and it clocks revenue of Rs.7.5 crore each month.