Snapdeal seems to have set its eyesight upon greater ambitions as it targets a gross merchandise value of $2 billion from sale of automobiles within the next two years — thanks to the launch of a subsidary platform, dedicated specifically for selling two and four wheelers.
Dubbed Snapdeal Motors, the platform has been introduced one year after Snapdeal first took up automobiles and added to its ever growing plethora of articles available for purchase.
As per Tony Navin, Senior vice president, Snapdeal –
We noticed huge pent-up demand in the automobile category. We have sold around 300,000 bikes since the launch in partnership with Hero and others. Around 57% of all the users were first-time buyers.
The company has already collaborated with HeroMotoCorp, Piaggio, Suzuki and Datsun and what’s more, is looking to enter into deals with other automobile manufacturers as well.
What’s more, Snapdeal is also placing a loan assistance mechanism at its would be consumer’s service.
According to Anand Chandrasekaran, chief product officer at Snapdeal –
We have integrated Rupeepower for easy loans and Unicommerce to offer the list ofdealers which would give ample choices to the customers to to buy vehicles.
The platform will enable comsumers to take all the primary decisions such as color etc from the comfort of their homes. Once all that has been done, the vehicles can be picked up directly from the dealers.
While adding vehicles to the pre-existing platform did seem like a novel idea, i wonder if launching a unique platform is taking it too far and if the indian market is quite ready for investing in automobiles, online.
No doubt, Snapdeal has taken all this into account. Lets see what kind of reception Snapdeal Motors receives from consumers in the coming times.