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Twitter Launches Brand Hub, A New Set Of Brand-Centric Analytics

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Twitter has had its fair share of analytical features. We’ve seen the micro-blogging website work with almost all types of analytics: political, influential, and a lot more. The company has today added another new service to its ever-increasing list of analytics programs. 

The feature is dubbed as Brand Hub and it’s, according to the company, meant for Twitter advertisers. The tool will help businesses see where they need to boost their visibility with ads through the data it can provide.

Brand Hub helps advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. This 360-degree, real-time view gives the brand the opportunity to learn, take action, and see the impact of their initiatives on Twitter.


Andrew Bragdon, Product Manager, Revenue at Twitter writes in a blog post announcing the new set of features.

Brand Hub will allow you to see analytics on your brand in different areas.

The main feature of this new service is by far the new TrueVoice. Twitter says that TrueVoice is a new metric which is only available within Brand Hub that will help advertisers track their share of conversation on the website in real time. This, theoretically, will help businesses determine where they’re lacking and, redeeming these faults, increase their sales by advertising better over the social media website.


Here’s how TrueVoice works, in the makers’ own words:

We determine your brand’s TrueVoice™ by first analyzing Tweets about your brand and those about your competitors. Then, we identify what percentage of these impressions your brand owns. As consumers see ads about your brand and your competitors on TV, display, and social channels, they send Tweets which are then counted in real time through TrueVoice™.

Brand Hub will also enable you to determine your audience’s demographic data like gender, location, income range and a lot more. It will also list the top ‘influencers’ in the conversation. Using this data, brands can determine their main audience and work on ways to get their ‘voice’ to the people that can amplify the brands’ efforts.

According to the announcement, Twitter’s Brand Hub will be soon available to large and medium advertisers in English-speaking countries.

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