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Food-Tech Startup Jiyo Natural Secures Funding From IAN

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Jiyo Natural, a Bangalore-based food tech startup, which is selling personalized calorie-monitored and chemical-free food, has secured an undisclosed amount of funding from Indian Angel Network (IAN).

As a part of the deal, Rajiv Mehta and Sumit Dhingra, who led the funding round, will join the board of the company. With the newly raised money, the company will expand its operations to Mumbai, Pune, Delhi-NCR, Chennai and Hyderabad, after expanding its reach in Bangalore.

It will also use the money for marketing, technology and infrastructure. The company will also create brand awareness through online and on-the-ground marketing, along with creating easy-to-use web and mobile apps.

Founded by Sharan Hiremath and Jayas Damodaran in May 2014, Jiyo Natural is currently offering two meal packages—’Jiyo Health’ and ‘Jiyo Manage’, a personalized meal option. The company claims to be growing at a rate of 10-15 percent annually.

It was started with a mission to make people healthy by delivering healthy meals made with fresh, natural ingredients sourced from their partner plantation. It believes that each individual is unique and therefore has unique dietary needs to suit his/her body in order to be perfectly healthy and fit.

It is also planning to introduce new products such as healthy snacks, health drinks, energy bars, etc. It has its own kitchen and sells meals to both office goers and consumers at their homes, based on a minimum number of subscribers.

Rajesh Singh, co-founder of Jiyo Natural, said,

With this investment, we intend to reach out to at least 80% of Bengaluru, before expanding to five other cities including Mumbai, Pune, Delhi-NCR, Chennai and Hyderabad in the next expansion phase. It’s an over Rs12,500-crore market wherein we are growing at 10-15% annually. IAN has been extremely supportive in our journey, and we intend to work with them to build a very strong brand presence for Jiyo Natural in the country and abroad.


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