DSG Consumer Partners (also known as DSGCP), the early-stage investor firm responsible for providing financial support to many of the India’s innovative and reliable consumer startups, is reportedly in transit to raise a fresh round of funding later this year.
Founded by Deepak Shahdadpuri, DSG Consumer Partners is an investment company focusing on identifying, selecting and investing in consumer businesses. DSGCP has the flexibility to provide capital for growth and to provide liquidity to founders and shareholders via secondary transaction.
The founders have built a track record of investing for the long-term with an investment horizon of 6 to 10 years and have backed leading brands since 2004 including Sula Wines, Saffronart, Cleartrip, Bakers Circle, Mocha, Salt Water Café, Redmart (Singapore), Mswipe Technologies, Exito Gourmet, Tierra Food, Saraf Foods and Veeba Food Servicesa and the famous OYO rooms.
As confirmed by the founder and the managing director Deepak Shahdadpuri, the investment firm is preparing itself for a formal launch of its new fund, DSGCP II, in November later this year.
Shahdadpuri stated –
You cannot invest in a consumer company, and hope to have a profitable exit in 3-5 years. It takes time and effort. We will look to hold on to our investments for 7-10 years that will enable ventures to test the product and the market.
DSGCP has its eye on raising about $40 -$50 million in the upcoming event and will look to invest in sectors, including, food services, payments, financial services, hospitality and travel and the wellness sector. DSGCP II will write cheques between $100,000 and $1 million.
Shahdadpuri further added –
Fund II will look at investing about 75% of its corpus in India, with the rest focused on other Asian economies. We’re looking at a total of 20 investments from Fund II.