Ola, India’s leading online taxi aggregator company, when came out with its idea five years ago to serve taxi riders across India through online booking method, it appeared somewhat dubious to think of its success in future.
Defying all our doubts, Ola has emerged as an organization rocketing up at an exponential rate. As per Ola’s newest report, the company records over 1 million bookings a day across the 102 cities that it operates in.
Ola has served over 150 million cumulative bookings on its platform till date and sees over 1 million daily booking requests at current scale. The company caters to a vast majority of the demand in the country that goes up to 7,500 users a minute, during peak hours.
Ola is expecting to clock 3 million booking requests a day, by April 2016. Currently present in 102 cities with over 325,000 vehicles registered on the platform, Ola has grown three times its size over the last six months from April 2015.
To celebrate the success, Ola surprised its 25 millionth unique customer by sending over a super luxury car on an Ola Prime booking request in Bangalore yesterday.
In June 2015, mobile intelligence reports showed that Ola and TaxiForSure mobile apps together, accounted for a presence in smartphones of 78% users in India. It’s worth appreciating the success of the company that it has made so far, especially in competition with other giants in the segment like Uber and Meru.
Bhavish Aggarwal, Co-founder & CEO, Ola said –
We are focused on our mission of building mobility for a billion people and our current rate of 1 million booking requests a day puts us on track towards this mission. We have now served 25 million unique customers in India and we are thankful to every one of those customers, who have brought us this far!
We are also grateful that millions of users everyday rely on Ola as their first choice of accessing a wide range of transportation options, choosing to not own or drive their cars. On the other hand, it is overwhelming to see hundreds of thousands of driver-partners trusting the Ola platform as their primary source of earnings and livelihood.
He further added that the next phase of growth will be fuelled by newer, innovative solutions like Ola Share, Ola Prime and others, which are now being piloted on a large scale in select cities.
Ola has been rising significantly up the chart when it comes to quality service and had taken a dozen of steps and measures in the past to achieve so. It has partnered with major car manufacturers, fuel companies, skilling agencies, insurance providers, garage and maintenance services to provide quality and on-the-go-go service to its customers.
At current scale, Ola adds up to 1,500 vehicles on its platform on a daily basis.