Bangalore-based O2O deals discovery app Little today announced its acquisition of Chandigarh-based curated deals marketplace Trideal for an undisclosed amount.
Little is a mobile marketplace that offers deals for restaurants, movies, hotels, salons, gyms, spas and other services, with over 8000+ merchants serving over the platform. It was launched in July 2015 by Manish Chopra and Satish Mani, who previously founded fashion marketplace Zovi.
Manish Chopra, CEO & co-founder of Little said –
Trideal has a large customer base and significant merchant database in Chandigarh offering excellent deals. The core of Trideal is similar to that of Little, hyperlocal and irresistible deals to customers and a significant business partner to the merchants. Sameer and his team come with good understanding of the online to offline space. Hence, this acquisition fuels our expansion plans in Punjab.
The company targets to have over 50,000 live deals across 11 cities on its app by March 2016. It expects to hit a gross merchandise value (GMV) facilitation run rate of $170 million by the end of this year.
Founded in 2012 by Sameer Sharma, Trideal, offers popular deals across F&B, wellness and entertainment with over 1000+ merchants. The startup operates in the Chandigarh, Mohali and Punjab.
Sameer Sharma, CEO and Co-founder of Trideal –
Our customers will now get access to Little’s merchant and deals database. This will also provide a significant boost in business for our merchants.
Little Internet Pvt. Ltd, which operates Little, had earlier raised $50 million from mobile recharge and m-commerce firm Paytm, SAIF Partners and Tiger Global Management in June 2015. Following this acquisition, Trideal’s co-founders and its core team will join Little.