AdxStudio, a company involved with the sale of the web portals used for Microsoft’s Dynamics CRM (customer relationship management) software, is selling off several “key product and technology assets” to Microsoft.
The acquisition, which comes in wake of CRM providers SalesForce’s — which entered into a partnership with Microsoft recently — decision to renovate its sales cloud and add intelligence to the same.
The purchase of the assets, is possibly the result of the software giant’s drive to become self-reliant in the field of CRM software. It’s not Microsoft’s first such foray either, the AdxStudio assets are the third of their kind after FantasySalesTeam and FieldOne — both of which were recently acquired by Microsoft is an attempt to boost its CRM capabilities.
Speaking about the acquisition,
Organizations today are looking for new and different ways to better connect, support and engage with their customers. People increasingly rely on channels like Web portals to make sure their voice is heard – in fact this year. Microsoft is committed to delivering intelligent customer engagement solutions to empower people and organizations to use these new channels to more effectively connect with their customers online.
Finally, this acquisition will empower our own customers as well as our strong partner ecosystem as it will accelerate our efforts to enable customers and independent software vendors (ISVs) to build their own CRM Web engagement solutions on Microsoft technologies. These Adxstudio capabilities enable any business process to become Web-facing.