Electronics News

Samsung Unveils Serif TV, A Television Set Which Is Inspired By Fonts

Share on Facebook
Tweet about this on TwitterShare on Google+Share on StumbleUponShare on LinkedInPin on PinterestShare on Reddit

Samsung has unveiled an altogether new range of TVs, called ‘Serif TV’, designed by renowned French furniture designers Ronan and Erwan Bouroullec, and a series which is insipired by font family by the same name. 

Serif TV is more subtle; it doesn’t exude power. It is made to fit in the world we live in

Samsung says.

So instead of a thin, flat panel which goes into your wall, you have a ‘’traditional meets modern’’ style TV set on which you can put small decorative items on its shelf-like surface on the top. This is due to an I-shaped frame whose top and bottom are slightly protruding out and looks like font ‘’I’’ when looked from side.

It also features a fabric panel on the backside to hide connectors and ports. On top of all this, to complete a retro look, one can attach legs to it to stand on the floor although it can also sustain without such stand. 

Its presence is like an object; you can turn around and manipulate it. It can stand anywhere – even on the floor using the legs,’

the designer duo said.

Although major changes are on the design front, there are a few changes in the user interface as well. The Bouroullec brothers have also redesigned the existing TV software to create a simple and intuitive user interface along with a simple remote control. There is a new “curtain” view in the TV which allows users to access a clock, Bluetooth speakers, apps and their photo gallery.

The Serif TV is expected to go on sale from November 2 but will be available only in the U.K., France, Denmark, and Sweden initially. It will come in three sizes (24 inches, 32-inches and 40-inches) and colors (blue, white and red).

However one has to shell out more than the usual for this designer TV as the smallest TV is priced at £499 in the UK and while the price of other two versions have not yet been disclosed, some reports indicate that the price could go well above £1000 in the UK for the 40-inch version.

[email protected]

Add Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *