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Yet Another Executive Leaves Twitter As Rahul Ganjoo Joins In Snapdeal As Tech VP

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Twitter, which has lately been plagued by a massive exodus of top-level executives and managers, faced yet another such shock when Rahul Ganjoo joined the ranks of Indian ecommerce giant Snapdeal as its new vice president of technology.

Ganjoo, who left Twitter after a two and a half-year stint, said,


I’m incredibly excited to join the young and energetic Snapdeal family, e-commerce in India is a very interesting space, and I am sure that my journey with the company will be a huge learning experience.

He also outlined his role in Snapdeal, stating that,

My focus will be on institutionalizing best of breed product development practices to ensure Snapdeal is a world-class engineering organization. I am looking forward to contributing to Snapdeal’s vision of creating the most impactful digital e-commerce system by closing the gap between strategy and execution,


Ganjoo joins a group of former employees in high positions, who have decided to try out there luck elsewhere. Although the reason behind this sudden exodus is not entirely clear, we suspect that Twitter’s recent Wall Street tumble — although it recovered later — along with antics of rival companies, who seem out to woo Twitters offices empty, are some of the major reasons.

Whatever the reason, the move is bound to make life difficult for Twitter, which has yet to find itself a permanent CEO. September has been particularly unlucky for it as Mike Gupta, Former CFO, who was currently overseeing its venture arm, also left to join Docker this very month.

Snapdeal Co-founder, Rohit Bansal, commented on the high-powered appointment and offered his best wishes to Snapdeal’s newest VP.

Ganjoo comes with 15 years of rich experience across various domains with his last stint being Twitter, a consumer facing high-decibel platform. Rahul’s expertise in identifying, monitoring, rationalizing, and controlling the interdependencies between projects will ensure optimal utilisation of resources which will enhance efficiencies of our platform. [We are] growing at lightning speed and it’s important for us to adopt a cohesive approach towards technology enabled processes to offer consumers a seamless experience. I am sure Rahul will play a notable role in bringing synergies within Snapdeal’s internal processes and I wish him luck as he starts his journey with [us],

Rahul Ganjoo has updated his social media profiles, however, perhaps sympathizing with his former company’s plight, where the trickle of employees leaving is threatening to become a torrent, he can still be seen wearing a Twitter T-shirt on his Twitter profile.

Interestingly though, Rahul’s LinkedIn profile says that he has already been with Snapdeal for over 2 months. Looks like Twitter and Snapdeal withheld the announcement for some reasons.


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