California-based Wellness startup CureJoy has recently managed to close its pre-series A round of funding and secured a sum of $1.15 million (approximately Rs 7 crore). The group of investors included names like Accel Partners India, Larry Braitman, founder of Flycast & Adify and Venk Krishnan, founder and CEO of Nuware Technologies.
Founded by Dikshant Dave and Shrinivasa Sharma back in the October of 2013, CureJoy is an online community that caters to those looking for content related to natural health and wellness. It also provides users with the option to connect with experts on various health related topics.
The venture has received pretty good responses from users and investors alike and has recorded a staggering growth of almost 500% over the past 1 year.
The company, which manages operations and development from Bengaluru, has its eyes set on further expansion and that is where most of the monies from the funding will go. According to Dikshant Dave, founder and CEO of CureJoy,
One angle we are looking at is to expand in terms of our verticals such a healthy food, beauty, meditation etc. The other is geographical expansion. We have expansion plans in India and US and would also be looking at other regions like Australia and European countries later,
The company also has high hopes from its newly launched mobile application. CureJoy currently records 80% of its 8 million visits per month via the mobile web, and is hoping to capitalize upon the trend via its app.
As per Dave,
We are seeing pretty interesting dynamics on the mobile side. Traffic coming from the mobile is 6x times the traffic from the web. So the immediate plan would be to make the app more engaging for the users,
Adding that the short-term goals of the company feature increasing the number of app users from existing 27,000 to 1 million, well near the top of the list.